Brand Strategy for Breakthrough Growth with Lindsay Gorton-Lee & Tom Lees

Strong brands have value, drive growth and build resilience.In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Lindsay Gorton-Lee and Tom Lees, Brand Strategy Consultants at Kantar about brand strategy for breakthrough growth.They discussed delivering meaningful difference, keeping up with changing culture, brand authenticity and more.