MadTech Daily: New Programmatic Tool Address 'Overzealous' Brand Safety
The MadTech Podcast - En podcast av ExchangeWire
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/b4/62/c5/b462c560-5cb7-edc0-9746-eba24bacb366/mza_7621990242618837406.jpg/300x300bb-75.jpg)
On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.