Becoming Customer(s)-Centric
The CX Leader Podcast | A resource for customer experience leaders - En podcast av Walker Information - Tisdagar
Kategorier:
It's not easy moving toward a customer-centric mindset, and Steve's guest is concerned that companies too often forget the customer heterogeneity - the differences between their customers. Peter Fader, professor of marketing at The Wharton School of the University of Pennsylvania and co-author of “The Customer Centricity Playbook,” discusses common mistakes and misperception in becoming “customer centric.”
