Email Marketing: Still the King of ROI [Episode 38]
The Business Blueprint - En podcast av Lauren Hills
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Email marketing has been around for decades, yet it remains one of the most powerful, profitable, and reliable digital marketing channels in existence. In a world dominated by social media algorithms, short-form videos, influencer marketing, and AI-powered advertising, many predicted that email would eventually lose its influence. However, the reality is quite the opposite—email marketing continues to outperform every major digital channel in terms of return on investment (ROI). For every single dollar spent on email marketing, brands can earn anywhere from $36 to $45, depending on the industry. That level of ROI is unmatched in digital marketing.
