MBA436 Must Read: Brand Against The Machine by John Michael Morgan

This book is simply the best branding book I have read. I highly recommend this because it's simple. It breaks down what is branding and why it's so important. Too many books out there are over-complicated and a lot of us get branding and marketing confused. But I'm going to clarify all that in this episode. Click the play button so I can share with you why it's a must read!