#97 Boost your LinkedIn visibility: Writing posts that resonate and engage

“Your network is your net-worth!” – So, who do you make the most out of your LinkedIn network, and especially grow your networking contacts by creating well-visible content?However, I know that many people either don’t like writing, don’t know what to write or don’t know how to translate their expertise into a text that resonates with anyone. So they end up with posting without plan – and get frustrated because they don’t get any views or reactions.During the last 12 months I have managed to create multiple LinkedIn posts with multiple thousands or 10’000s views. And when I published that I will be fired, the post went viral and has reached 180’000 views until today.And this is what I want for anyone else as well to reach something like this! Because based on this viral post I was flooded with supporting comments, contact requests, messages from people suggesting me to have a meeting, share my CV with them or that they can connect me to their own employers.I have myself been to paid courses about copy-writing and content creation run by some of the best business coaches and copy-writers from the German speaking market. This knowledge I apply myself – and touch in this episode:How to set the right intention for writing a social media postWhy it is crucial to know your target audienceWhat is the right structure of a highly-visible postHow do you find the right wordsWhat elements should you include in your post and what should you avoidHowever, this topic is too complex to fully teach it in one podcast episode. Therefore, you are welcome to join my masterclass “How to write and create highly-visible LinkedIn posts” on 17th and 19th June. This masterclass includes two ~2 hour sessions on the evening of 17th and 19th June, in which I will share with you all my knowledge about copy-writing in an interactive way. You can register here:https://www.eventbrite.fi/e/how-to-write-and-create-highly-visible-linkedin-posts-tickets-1390572151739?aff=oddtdtcreatorKeywords: Skilful self-presentation, successful career, fulfilling career, important for career, successful in my job, self-confidence, authenticity, be yourself, social media, LinkedIn, copy-writing, content creation, grow my network, getting more followers, go viral, resonance