How I Created Social Currency

Ever wondered if your side hustle could become your full-time gig? Today, Sammi shares everything she learned from taking that leap herself. If you’re sitting on a big idea or just curious what it really takes to bet on yourself, Sammi uses her own story as a case study to share actionable advice and a behind-the-scenes look at building a brand from scratch. She shares the key lessons from working the opening shift at Aldi, launching a match brand, pivoting into tech and logistics during the pandemic, and how Mindy Kaling gave her the ultimate confidence boost. Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 Why This Episode is Special 02:39 Early Obsessions with Business  03:43 Why Entertainment Was Not It 05:33 The Aldi Experience (and Crying in Chicago) 08:46 Starting a Matcha Brand 12:22 The Origin Story of Tanner's Tea 13:43 The Pandemic Pivot 15:29 The First Video and (Later) Going Viral 19:03 Finding a Niche 19:59 The Turning Point 25:50 Building Social Currency 28:19 How You Can Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices