đŹđ§ Black Friday 2021 mit Lucie Lavenu | Ep. 68
SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko - En podcast av Björn Darko

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In this episode, I`m talking to Lucie Lavenu (Head of Growth at Visual Meta)about the most successful Black Friday Campaign ever for ladenzeile.de.đHighest Gross Profit since 2018 (+7% YoY)đHighest eCPC since 2016 (+15% YoY)đHighest Revenue per Session since 2018 (8% YoY)đHigher Conversion and Shop Conversion Rate than in 2020đHigher Margin 3% YoYWe are talking about the Main Drivers to this Success and how the Campaign was planned & executed.