Why You’re Overpaying to Get Underpaid in PT

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:* Why traditional reimbursement is broken — and what to do instead* How to use social media and media monetization to scale beyond the table* The mindset shift from practitioner to content-powered business owner* Real talk about fair pay, "quality care," and licensing fears* Why some PTs still push back against innovation????️ This episode is fire for:* Cash-based PTs* Creators in healthcare* Anyone tired of billing gymnastics* Clinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach