This Is How Physical Therapists Should REALLY Be Marketing in 2025

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.Topics Covered:* How De Beers built billion-dollar meaning — and what PTs can learn from it* Why “primary care PT” might be a branding trap* How clinics like Rehab 2 Perform show (not tell) their value* The power of focusing your message to grow faster* A cautionary tale: $573,000 refunded due to a Medicare membership mistakeConnect with Us:* PT Pintcast on YouTube (https://www.youtube.com/@PTPintcast)* PT Pintcast on Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)* Follow on Instagram (https://www.instagram.com/ptpintcast)* Visit Our Website (https://www.ptpintcast.com/)