PT Business Blueprint: FrostFire

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire (https://frostfirelynchburg.com/), the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:* The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.* How combining sauna, cold plunge, and PT creates a holistic recovery environment.* Building community and fostering connections through wellness activities.* Strategies for engaging clients beyond clinical environments.* Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge