Play Offense: Stop Waiting to Be Picked as a PT

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:* Why playing defense is holding PTs back* The “mud pie” problem in PT communication* What attention has to do with value* The real job of consultants* Why innovators must lead — and not wait to be discoveredWhether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.SPONSORS:Pre-Roll:Brooks IHL — Level up your clinical game: https://brooksihl.org (https://brooksihl.org)Mid-Roll + PSA:Empower EMR — The EMR PTs actually asked for: https://empoweremr.com (https://empoweremr.com)Team Gleason PSA — Supporting people with ALS.Pre-Parting Shot:U.S. Physical Therapy — Build your career with USPH: https://usph.com (https://usph.com)