57. The Perfume with a 200,000-person-long Waitlist (w/ PHLUR Re-Founder Chriselle Lim!)

CHRISELLE LIM(!), Phlur Re-Founder, Bümo Co-Founder, mother, mega-influencer, Creative Director, and Rich Mom to 2.8M doting fans is in the Perfume Room today!! We discuss Missing Person—the Internet’s most wanted perfume (and its 200,000-person-long waitlist), the secret to great PR, the re-brand/launch/birth of both Chriselle and Phlur, and of course, Chriselle’s *Single* Rich Mom era—including her sexiest photoshoot yet 😏 FRAGS MENTIONED: Tocca Stella, Britney Spears Curious, Marissa Zappas Annabel’s Birthday Cake, Hanae Mori Butterfly EDT, Phlur: Apricot Privée, Missing Person, Not Your Baby, Phloria, Lost Cause, Ameline; Juicy Couture Viva La Juicy, Clinique Happy, CK One, Phlur: Missing Person, Not Your Baby FOLLOW: @chrisellelim @phlur SHOP: phlur.com 10% off LuckyScent purchases: 'pr10'