Efficiency unleashed: Leveraging better goal-setting and AI, with Earth Reiser (Topgolf Callaway Brands)

Earth Reiser, Director of Strategy and Innovation at Topgolf Callaway Brands, offers advice on goal-setting, the importance of having a strategic vision as a business, and how to bridge the gap between this vision and actionable objectives. She also shares why she's excited about the rise of Artificial Intelligence (AI), discussing how she leverages it in her work today, and its potential for increasing organizational efficiency.

01:06 The Importance of clear goals 

04:06 The balance between top-down and bottom-up goal setting

06:09 The power of sharing goals 

07:51 The promise and opportunity of AI

11:12 Examples of using AI in professional settings