Why You Shouldn’t Leave Your Chiropractic Website Copy To Someone Else | EP. 288

Path To A Million Podcast - En podcast av Dr. Nick Silveri

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𝐎𝐮𝐭𝐬𝐚𝐮𝐫𝐜𝐢𝐧𝐠 𝐲𝐚𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐚 𝐚𝐧𝐞 𝐚𝐟 𝐭𝐡𝐚𝐬𝐞 𝐜𝐚𝐚𝐀𝐢𝐞-𝐜𝐮𝐭𝐭𝐞𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐚𝐊𝐩𝐚𝐧𝐢𝐞𝐬 𝐊𝐚𝐲 𝐬𝐞𝐞𝐊 𝐥𝐢𝐀𝐞 𝐚 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐰𝐚𝐲 𝐭𝐚 𝐬𝐚𝐯𝐞 𝐭𝐢𝐊𝐞 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐛𝐮𝐭 𝐢𝐭 𝐜𝐚𝐊𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐡𝐞𝐟𝐭𝐲 𝐚𝐊𝐚𝐮𝐧𝐭 𝐚𝐟 𝐜𝐚𝐧𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐞 𝐝𝐞𝐭𝐫𝐢𝐊𝐞𝐧𝐭𝐚𝐥 𝐭𝐚 𝐲𝐚𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 😬   Cookie cutter websites have three things in common:   𝟏. 𝐖𝐚𝐭𝐞𝐫𝐞𝐝 𝐃𝐚𝐰𝐧 𝐂𝐚𝐧𝐭𝐞𝐧𝐭 Lots of offices have the same services and care for the same conditions, but every office has its own quirks and nuances. 𝑻𝒉𝒐𝒔𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒂𝒓𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒐 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒆𝒘 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔!  Watered-down content doesn't speak to anyone and it isn't convincing.     𝟐. 𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐂𝐚𝐧𝐭𝐞𝐧𝐭 As website companies grow and acquire more clients in your area, you and your competitors’ websites start to look exactly the same, same keywords, same pages, same content. 🚫𝑺𝒂𝒎𝒆 𝒊𝒔 𝒃𝒂𝒅.🚫  𝗚𝗌𝗌𝗎𝗹𝗲 ❀𝘀 𝘂𝗻𝗶𝗟𝘂𝗲 𝗰𝗌𝗻𝘁𝗲𝗻𝘁, 𝘀𝗌 𝘁𝗵𝗶𝘀 𝘀𝗮𝗺𝗲𝗻𝗲𝘀𝘀 𝗱𝗮𝗺𝗮𝗎𝗲𝘀 𝘆𝗌𝘂𝗿 𝗿𝗲𝗜𝘂𝘁𝗮𝘁𝗶𝗌𝗻. 😔   𝟑. 𝐏𝐞𝐫𝐬𝐚𝐧𝐚𝐥𝐢𝐭𝐲 𝐃𝐢𝐬𝐚𝐫𝐝𝐞𝐫 Even if it ranks well, generic and pre-written content lacks personality and won’t convert.  Plus, potential new patients can tell. 👀 𝗣𝗲𝗌𝗜𝗹𝗲 𝗮𝗿𝗲 𝗹𝗌𝗌𝗞𝗶𝗻𝗎 𝘁𝗌 𝗱𝗲𝘃𝗲𝗹𝗌𝗜 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗌𝗻𝘀𝗵𝗶𝗜 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗱𝗌𝗰𝘁𝗌𝗿, 𝗌𝗻𝗲 𝗯𝘂𝗶𝗹𝘁 𝗌𝗻 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗎.  𝗧𝗵𝗮𝘁’𝘀 𝘀𝗌𝗺𝗲𝘁𝗵𝗶𝗻𝗎 𝗔𝗜 𝗜𝗿𝗌𝗱𝘂𝗰𝗲𝗱 𝗰𝗌𝗜𝘆 𝗰𝗮𝗻’𝘁 𝗱𝗌.   𝑫𝒐𝒏’𝒕 𝒍𝒆𝒕 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒆𝒍𝒔𝒆 𝒔𝒑𝒆𝒂𝒌 𝒇𝒐𝒓 𝒚𝒐𝒖.   If you’d like to talk more about creating a website that tells your story or if you’d like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING

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