NIL Study

This week we speak with listener Ryan Cooper about his NIL study regarding the impact of student-athlete endorsements on small businesses. He worked with Lex Bowls and two VMI student-athletes to complete his research. Student-athletes include Herbert Brooks and Sedona Dancu. Our NIL Mathlete segment breaks down the numbers behind acai bowls. We discuss our social media management arm and our planned trip to Grambling, Louisiana, to help with the Icon 1901 Collective’s $1,000,000 NIL C...