Why Social Media Followings Are Becoming REDUNDANT

This week’s topics include: 📷 British vs American marketing: Why the Hardest Geezer went from loved to hated. 📷 How strategy and creative briefs differ: The full breakdown.  📷”You move what you measure’, the ‘Cattyism’ for creating ‘smart goals’. 📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant. 📷 Social media 3.0: Should you team be onboard? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev