Gamma's Micro-Influencer Strategy: $2B Valuation

Gamma, an AI-powered presentation startup, once deemed a worst idea, now boasts a $2.1 billion valuation. Their secret? A unique influencer marketing strategy, utilizing thousands of micro-influencers. Co-founder Grant Lee personally onboarded each influencer, fostering a sense of partnership and authentic storytelling. This approach, coupled with a great product, led to a 50% subscriber growth via word-of-mouth and a $68 million Series B funding round.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.