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  4. Know Your Customer: How Starbucks Uses Data-Driven Marketing (Episode 75)

Know Your Customer: How Starbucks Uses Data-Driven Marketing (Episode 75)

Marketing Without the Marketing - En podcast av Michael Boezi

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Data-driven marketing is becoming a must-have, even for small businesses. Here's a brief case study of the Starbucks Star Rewards Program - and how to apply the lessons to your own business.

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