Episode 96: Generative Engine Optimization (GEO): The Future of Search in the AI Era

Marketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO). In this episode, Jen and Casper dive into the "future" of Search, which is very much here, including: - What is it? - How is it different from SEO? - How can marketers prepare for it? And so much more 😮‍💨 While there's not much information on actionable steps to optimize for GEO, we've collected some insights from experts to help you and your team better start preparing as much as possible - because the AI train is full steam ahead and not slowing for anyone 🚂💨