Episode 90: Pricing

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS! Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss: 🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception. 📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering? 🔮 How transparent can you be when you have dynamic pricing? And so much more! 😮‍💨