Episode 86: Revenue Attribution Reporting on LinkedIn
Marketing Corner - En podcast av Jen Montague & Casper Rouchmann - Onsdagar
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We are marketers, hear us RAR!In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:- What is it?- How do you get it?- Should you trust it?- What are the limitations of the tool? (Is an impression *really* a "touch"?)We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?
