Episode 85: More Isn't Always Better
Marketing Corner - En podcast av Jen Montague & Casper Rouchmann - Onsdagar
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In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency. A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time? In this episode, we discuss: - Where are we really seeing efficiency gains thanks to AI (spoiler alert: it's not what the hype suggests) - What are we actually spending our new found time on? - Are these even the right things to focus on? - How we can better spend our newly gained time on things that matter for our business. Additional resource.
