Episode 84: Crisis Comms

In this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications. Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including: - Proactive vs reactive approaches to handling public backlash. - Just how transparent should you be? - Internal alignment to ensure consistent comms. - Exactly who does when when the shit hits the fan. And so much more.