Episode 76: SparkForce's Frederik Saabye Møller - part 2 B2B Marketing Mistakes
Marketing Corner - En podcast av Jen Montague & Casper Rouchmann - Onsdagar
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We're once again joined by Sparklehorse partner, Frederik Saabye Møller. In this episode, the gang share some of the most common B2B marketing mistakes they come across, including: Over-emphasis on what "looks good" rather than what "is good". Breaking content's 60-20-20 rule Being too "extreme" with initiatives Not dividing your ICP into sub-ICPs And so much more!
