Episode 72: The Demand Generation Framework

In this episode, Casper and Jen cover a standard demand generation framework, including: - The different goals at each level of the funnel - Preferred ad formats for each level - Separating high intent from low intent campaigns - Where retargeting and lead gen fit into all this And 👏 so 👏 much 👏 more! Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week!