Episode 58: Measuring Brand Awareness

Who makes metrics fun?  WE DO! In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including: Correlations between brand awareness and brand search frequencies Gauging sentiment across social media Assessing both inbound AND outbound sales velocity When your competitors see you as a threat And so 👏 much 👏 more 👏 What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!