Episode 26: To Lead Score or Not to Lead Score
Marketing Corner - En podcast av Jen Montague & Casper Rouchmann - Onsdagar
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That is the question! In this episode, Casper and Jen have yet another healthy, civilized debate over whether or not you should implement lead scoring, including: what lead scoring actually is, what its intended purpose is, how easily it can take your team off the rails, and what - if you decide to implement it - is the best way to do so.
