Episode 12: Stakeholder Management in Marketing

In this episode, Jen and Casper discuss how to ensure you're not only aligned with your team, but also the wider business so everyone is on the same page. We'll cover the importance of wish lists, how letting visionaries do what they do best can make your life easier, and how knowing your KPIs can help keep you focussed. As a bonus, we also throw in some tips for non-marketers on the best way to provide feedback to marketers on marketing initiatives.