Episode 11: KPIs to Measure Marketing Performance
Marketing Corner - En podcast av Jen Montague & Casper Rouchmann - Onsdagar
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In this episode, Jen and Casper cover KPIs that every marketing team should use to measure their performance and overall business impact. Topics include aligning Marketing KPIs with overall company goals, using a reverse calculation to establish metrics that are both achievable and aligned with business objectives, and how to measure marketing-sourced weighted pipeline.
