Episode 106: Post-Acquisition Marketing with Shiv Narayanan

You just raised a round. Congrats 🥂 Now what?This week on the pod, we’re joined by Shiv Narayanan, Founder of How To SaaS, bestselling author of Post-Acquisition Marketing and Exit-Ready Marketing, and the person PE firms, founders, CEOs, and revenue leaders call when they need to grow enterprise value fast.We asked him: 👉 How do you evolve from scrappy growth to structured, scalable marketing?Shiv breaks down:​How to make data-based decisions when there is no data​Why you should secure political capital first before making any bold moves​The 4 initiatives marketing teams should prioritise in the first 100 days after funding​What really moves the needle for revenue growthIf you’re a marketer in a newly funded company, this episode's for you.If you're a founder of a newly funded company dreaming of branded frisbees, this one’s definitely for you.For more insights from Shiv Narayanan, check out:How to SaaSPrivate Equity Value Creation PodcastAnd check out the first chapter of his book:Post-Acquisition Marketing