Episode 104: Events-Led Growth (ELG)

🔥 Notorious ELG! 🔥Events-Led Growth (ELG) is one of those strategies that when it works, it *really* works. And when it doesn’t… well, you’ll certainly feel it.In this episode, Casper and Jen are stepping out of their comfort zone to talk about events as the primary revenue engine. Love them or hate them, events can be a real game-changer - or a budget-crunching money pit.Whether you're dabbling in events, or it's your biggest revenue driver, this episode is for you. We cover:When is it best to go all-in on an ELG motion? The pros vs. cons of ELG The tracking nightmare that is attributing events to revenueAttending vs. hosting your own (side events for the win!)Managing stakeholders who want to be on stage, even if it means no ROI The power of saying “no, because…”The key takeaway? Go big or go home. Half-committed event strategies rarely deliver.Special thanks to Katrine Rasmussen and the team at Pixelz for the inspiration behind this episode!