Episode 101: Strategy Fundamentals

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.They cover:- The building blocks of a strong strategy (hint: one starts with IC and ends with P).- Different strategy models and how to apply them- Turning strategy into action, so it’s not just a slide deck- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)- Connecting marketing strategy to the wider business strategy- Why marketing your own team internally is just as important as marketing to customersOh, and Casper spills the tea on Jen’s high school nickname… 👀 (IYKYK).Casper's strategy fundamentals can be accessed here.Roger Martin's 5-step Strategy Model can be accessed here.