140. How You and Your Kids are Being Targeted (& the Ethics of Advertising)

Today, we are continuing with our technology series! Technology is our reality. It is out there. It is boisterous. It is loud. And, it’s something that is so prevalent and so important, especially in the lives of entrepreneurs. We have to know how to raise babies and raise businesses in a technological era. It's pretty common to just go through life conforming naturally to what comes next. But being informed is different from conforming. And being conscious of how technology targets us and targets our kids, making the decision as business owners to how and when we will use and leverage tech ourselves in our own marketing, and where we're going to draw the line and what's ethical to us is so important.  So today, we're sharing some pretty enlightening (and kinda scary) data and information to help you make more conscientious decisions for your family, for your business, for yourself. How are companies actively targeting you and your children? What is really going on that we're not being told and what to do about it? Let's dive into it! IN THIS EPISODE, WE COVER: [3:13] Going Off the Grid?  [5:25] Target Advertising and Your Moral Compass  [7:54] Facial Recognition Advertising [13:23] The Reality of Today  [16:44] Conversations You Need to Have [20:31] Advertising to Teens and Kids  SHOW NOTES: https://luminaryleadershipco.com/episode140        RESOURCES FROM THIS EPISODE: How targeting advertising works: https://stevens-tate.com/articles/does-targeted-advertising-work/  Facial recognition advertising: https://www.businessnewsdaily.com/15213-walgreens-facial-recognition.html  Using camera to collect data/advertise:  https://listverse.com/2018/05/27/10-creepy-ways-companies-collect-data-for-targeted-ads/  How advertisers are targeting your teens: https://screentimelabs.com/blog/how-advertisers-target-your-teens-smartphone-and-how-to-cope/  Advertisers targeting kids: https://thegrowthpartnership.com/advertisers-targeting-your-kids/  Your phone is listening, and advertising to you! https://www.vice.com/en/article/wjbzzy/your-phone-is-listening-and-its-not-paranoia  Did this episode resonate with you? Help spread the message by rating and leaving a review for the show here! Connect with me on Instagram!