Is Multitasking a Scam? | One-Minute What

Welcome to my new bonus series, One-Minute What?Where I talk about something for one minute that makes you stop and go… what?Today’s question: is multitasking a scam?Because if you’ve ever read a job description that says “must be able to multitask,” you already know what that usually means. You’re about to juggle three roles, answer emails at all hours, and somehow still be told to work smarter.Multitasking didn’t become popular because it works. It became popular because it sounds productive. It fits perfectly into hustle culture. Do more. Faster. At the same time.The problem is, multitasking doesn’t make us more efficient. It makes us feel efficient. And feeling productive is much easier to sell than actually being productive.That’s why tech platforms love it. Productivity tools love it. And companies love it, especially when it quietly shows up in job descriptions.So the next time a job description says “must be able to multitask,” just know what they’re really asking for.