#145 Joe Foster – Founder of Reebok Reveals Everything

In this episode of Kickoff Sessions, I had the pleasure of speaking with Joe Foster, the founder of the iconic sports brand Reebok. Joe joins us to discuss his recently released book, “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”. During the interview, Joe takes us back to his childhood and shares the story of how his family’s shoemaking business in Lancashire, England inspired him to pursue a career in footwear. He talks about the challenges of scaling ...