Closing a $15M DEAL with AMAZON, w/Rush Williams

In this episode of RAW STORIES LIVE, we sit down with Rush Williams, Area VP at Impact.com, about his journey to secure a $15 million deal with Amazon from a mere $300k start. Rush discusses the initial six months of no progress, highlighting the frustration of dealing with a giant like Amazon. Rush shares his strategic shift, focusing on research, pinpointing the right Amazon unit, and refining his pitch. Despite setbacks, he made a bold move by renting a restaurant near Amazon's secretive office, which finally got him noticed by key players, including Gur Kimchi, leading to a critical meeting, and a $15 deal down the road. 🏹 Key Topics Covered: 00:00 - Intro 01:13 - Rush’s Initial Struggles with Amazon 02:00 - Turning the Situation Around 03:36 - The Role of Belief in Success 06:14 - Getting Amazon’s Attention 07:36 - THAT Email from Bezos’ Lieutenant 10:50 - Securing 15 Minutes with Amazon 11:17 - The Most Important 15 Minutes of His Career 13:00 - Overcoming Imposter Syndrome 14:25 - Cultivating Long-Term Client Relationships   💥 3 Biggest Lessons: 1. Persistence Pays Off: Even after early setbacks, keep adapting your approach and pursuing opportunities. 2. Think Outside the Box: Use creative tactics (like hosting events) to catch the attention of major clients. 3. Understand the Client's Needs: Align your strategy with the long-term goals and evolving needs of your client to create lasting partnerships. 🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this episode, please drop a like/share and subscribe to our channel!   🔗 Episode's Links: Rush Williams on LinkedIn: https://www.linkedin.com/in/rush-williams-64a5127a/ Impact.com Website: https://www.impact.com 🦄 Connect with Hunters & Unicorns: Website: http://huntersandunicorns.com Twitter: http://twitter.com/HuntersUn1corns Instagram: http://instagram.com/huntersandunicorns Blog: http://huntersandunicorns.com/blog 💬 Notable Quotes: “It’s not about the rejection; it’s about learning from it and staying committed.” “The biggest deals are made by understanding the client’s vision and being a part of their growth.” “Sometimes, you need to be creative and unconventional to break through the noise.” #rawstorieslive #softwaresales #huntersandunicorns