Marketing: Sometimes you have to throw the business model out (episode #34)

When we created a free digital marketing course, Flint McGlaughlin put the focus on the marketer before teaching anything about the marketing, even including The Marketer’s Mindset Checklist (https://meclabs.com/course/the-marketers-mindset-checklist/) to help prepare the marketer. So, when my latest guest shared this lesson – don’t be the manager you want for yourself; be the manager your people want and need – I had to ask her what her team needed to prepare for successful marketing c...