Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/). I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane. Listen to my conversation with Lauren Gum...