Accor's Chief Sales Officer on Why Meetings Make Money - Sophie Hulgard

In this episode, Sophie Hulgard, Chief Sales Officer at Accor, shares insights on the power of providing hospitality through meetings, the economic impact of face-to-face events, and how hotels can maximize these opportunities. Listen now to learn about: The impact of the pandemic on the meetings and events industry.The value of face-to-face meetings versus digital interactions.Key findings from Accor's recent research on the economic impact of meetings.Differences in meeting value perceptio...