Why Smart Supplement Marketers Are Mining Cross-Category Opportunities
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies - En podcast av Bobby Hewitt - Söndagar
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"Send me a text" Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working. In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected syst...
