Top SEO Strategies to Drive Bookings

Short-term rental hosts know that ranking on the first page of Google results is crucial in driving traffic to a direct booking site. So, what can we do to make sure our page is one of the first few results potential guests see? How can we use search engine optimization, otherwise known as SEO, to get more site visitors and more direct bookings?Vincent Breslin is the Founder of Uplisting, a self-service property management system for vacation rental owners and operators. Uplisting provides a simple way for STR hosts to manage operations across multiple OTAs, and the platform also allows users to launch their own channel with a one-click direct booking website. Vincent is an engineer by training and serial entrepreneur with an expertise in search engine optimization, and he serves on the Tech Council for our STR Legends Mastermind.On this episode of Get Paid for Your Pad, Vincent joins me to explain how SEO can help STR hosts drive direct bookings and share his best strategies for ranking on the first page of search results. He discusses the two categories of keywords for vacation rental searches, walking us through a simple process for choosing the best keywords to use in our content. Listen in for Vincent’s insight on improving your search ranking through engagement and learn how Uplisting can help you create an easy-to-use direct booking site for your STR business.Topics CoveredThe value of search engine optimization (SEO)Show up as result in relevant keyword searchesMore traffic to site = more direct bookingsThe two categories of keywords you need to knowPlanning category keywords for blog contentHigh booking intent keywords for listing pagesHow to choose the best keywords to use in your contentGenerate list with Google autocomplete/similar searchUse Google Keyword Planner to determine popularityTarget high search volume, low competition keywordsVincent’s top tips for getting started with SEOCreate highly relevant content with NARROW focusEngagement impacts ranking (best resource available)What Uplisting can do for STR business ownersChannel manager, dynamically synced with OTAsCreate direct booking site with one clickVincent’s advice on targeting planning keyword contentDevelop blog with WordPress or WebflowLink to Uplisting’s direct booking siteConnect with VincentUplisting [Discount Code GPFYP]Vincent on LinkedInResourcesSTR LegendsThe Traveling DutchmanGoogle Keyword PlannerVincent’s Blog on Booking.comWordPressWebflowYoastEmail [email protected] Hosted on Acast. See acast.com/privacy for more information.