The $900 Influencer Campaign That Generated $12K Direct Bookings

👉 Get Your Free Revenue Review → https://www.freewyldfoundry.com/reportWhat if you could take your short-term rental business from 17% to nearly 50% direct bookings in just six weeks? In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam break down the exact influencer collaboration strategy that turned a $900 investment into over $12,000 in direct revenue.You’ll discover:How to choose local influencers that actually drive bookingsThe giveaway format that generated 233,000+ views and thousands of new prospectsWhy global or personality-driven creators fail to convert for STRsThe must-have contracts and content rights that protect your brandHow single-property landing pages transform attention into bookingsThis isn’t theory. It’s a real case study STR operators can use to reduce OTA reliance, build brand awareness, and grow direct bookings with intentional influencer partnerships.🎧 Listen now and learn how to stop decorating, start branding, and design collaborations that deliver real ROI.KeywordsDirect bookings, influencer collaborations, short-term rentals, STR growth, Instagram giveaways, hospitality marketing, property management, Freewyld case study, Airbnb revenue, OTA alternativesTimestamps00:00 – Tripling direct bookings in six weeks 02:14 – Why some influencer campaigns fail to convert 07:05 – The profile of creators who actually drive bookings 09:08 – How to find and qualify the right accounts 10:16 – Outreach strategies: DM vs. email 11:10 – Timelines, weekday hosting, and trades 13:29 – Setting expectations and giving direction 15:24 – Contracts, content rights, and model releases 17:28 – Giveaway mechanics that create virality 21:43 – Results: 233k views and $12k in direct bookings 24:36 – ROI breakdown and ad-value comparison 27:50 – Improving the direct booking experience 32:05 – Landing pages vs. full websites for campaigns 34:31 – How STR hosts can apply this playbook Hosted on Acast. See acast.com/privacy for more information.