The 4 Non-Negotiables of STR Success in 2025

Want to turn your STR portfolio into a revenue machine? Apply for a free Revenue Review → https://www.freewyldfoundry.com/get-startedIn this episode, Kaye Putnam joins Freewyld co-founder Eric Moeller for a candid conversation on what really drives long-term success in short-term rentals. Spoiler: it’s not just your pricing tool.They break down the four non-negotiables every elite STR operator needs to master:Brand and ProductUnreasonable HospitalityRevenue MasteryOperational ExcellenceUsing the Freewyld brand as a case study, they explore how these pillars work together to create a differentiated guest experience, improve profitability, and scale with confidence.Whether you're managing 15+ units or just thinking bigger, this episode delivers clarity, strategy, and inspiration for growing a hospitality-first, brand-driven STR business.Keywords:short-term rental, STR success, hospitality, brand strategy, unreasonable hospitality, revenue mastery, operational excellence, FreeWild, guest experience, property management⏱️ Episode Chapters00:00 – Intro: Why the STR game has changed 02:37 – The Four Non-Negotiables of STR 05:29 – Brand & Product: Where it all starts 08:35 – Unreasonable Hospitality: The FreeWild secret 11:17 – Revenue Mastery: Smarter pricing, better profit 14:12 – Operational Excellence: Your brand depends on it 16:53 – Building a STR Brand: Lessons from FreeWild 19:52 – Creating Emotional Guest Connections 22:51 – Wrap-Up: Applying the 4 non-negotiables Hosted on Acast. See acast.com/privacy for more information.