Million Dollar Marketing Secrets

Are you chasing property owners and investors in an attempt to scale your short-term rental management portfolio? What if you could market yourself in a way that makes new business chase YOU?Julie George is the Founder of Million Dollar Host, a platform committed to helping STR hosts scale a successful property management business. Julie grew her own Airbnb management company from zero to 130 properties in three years and earned $8M before selling the portfolio in 2019, and she shares her secrets in the book Million Dollar Host. Julie also serves as a coach with our STR accelerator Legends X.On this episode of Get Paid for Your Pad, Julie joins me to explain what you need to know BEFORE you start marketing your STR business and how to position yourself as the Airbnb expert in your community. She shares her top strategies for building strategic relationships, describing how to team up with local real estate agents and where to meet potential investors and property owners in your community. Listen in for Julie’s insight on the benefits of self-promotion and learn how Legends X can help you implement Julie’s million dollar marketing secrets!Topics CoveredWhat you need to know before you market your STR businessBusiness identity, e.g.: luxury, eco-friendly, etc.Ideal property types and guest avatarHow to position yourself as a STR expert in your communityTraditional advertising (magazines, billboards, etc.)Write series of articles on benefits of AirbnbProminent storefront and/or website for investorsHow to get more comfortable with putting yourself out thereDevelop and display creative logo or catchphrasePractice elevator pitch to explain what you offerHow to build strategic relationships with real estate agentsGo to open house for overpriced luxury propertyOffer to team up to help agent sell home as STRPrepare appraisal report re: potential STR profitOffer investors opportunity to ‘try before you buy’Julie’s strategy for meeting local investors/property ownersGive 1-minute elevator pitch at local BNI meetingBring business card and gift for each attendeeConnect with JulieMillion Dollar HostMillion Dollar Host on FacebookMillion Dollar Host on InstagramJulie on TwitterJulie on LinkedInEmail [email protected] XJulie on GPFYP EP300Julie on GPFYP EP346Million Dollar Host: Julie’s AirBnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too by Julie GeorgeGet Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaAirDNAClubhouseKeys to Kelowna on InstagramBusiness Network InternationalGet Paid for Your Pad on YouTubeEmail [email protected] [Discount Code PAD] Hosted on Acast. See acast.com/privacy for more information.