How to Go from Host to Hospitality Brand

If you’re an Airbnb host with a small number of units, you may not think branding is all that important. But if you want to grow your STR business and enjoy long-term success, it’s never too soon to upgrade from host to hospitality brand. On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it’s so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create. We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs. Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business! Topics CoveredWhy we hired a creative director for Freewyld and what the role entailsThe 3 key elements of a hospitality brand—visuals, language and productThe power of thinking BIG and sharing the idea behind your brand with othersThe misconception that a brand is simply a name and a logoHow a brand is born out of the VISION of what you want to createHow branding informs every decision your make for your short-term rentalsWhat I love about some of my favorite hospitality brandsWhy it’s a problem when the branding doesn’t align with the guest experienceWhy branding is important for both big and small vacation rental companiesHow to start building a brand by creating a host vision map and vibe bookResources  Freewyld on PinterestStrawberry Creek VillageShangri-La HotelCitizenMThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth GodinAvantStayGPFYP on YouTubeGPFYP on InstagramSTR Legends MastermindFREE Airbnb Starter GuideReview GPFYP on Apple Podcasts  STR Profit AcademyEmail [email protected] Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.