EP129: The Importance of Diversifying Your Airbnb Business

Jasper talks with Peter, the host of Clyde River Cottage in southern Australia. With a background in the hospitality business, Peter is well-versed in providing guests with a quality experience and marketing to travelers both directly and through third-party platforms.Peter shares the advantages of diversifying your Airbnb business and discusses how he uses the Triple Wow Factor to procure five-star reviews. Listen and learn when it’s beneficial to post your listing on multiple platforms – or perhaps even create your own website!Topics CoveredHow Airbnb clients differ from other travelers•Airbnb guests are buying an experience•Most are looking to be a part of a communityThe benefits of sticking with a single platform•Allows you to build a strong reputation•Keeps things simple (no chance of double-booking)The disadvantages of using just one platform•Miss out on demand provided by other marketplaces•Can be risky to put all your eggs in one basketWhy Peter utilizes multiple platforms•Airbnb alone doesn’t provide enough demand to reach full occupancy in smaller markets•Clients who don’t trust Airbnb still have access to his listing•A Google search for accommodations in his area will pop three different results that lead to his listingThe advantages of having your own website•Opportunities for promotion (i.e.: YouTube video links, blog, newsletter for past guests)•Clients who prefer to deal directly with a host have access to your listingHow to prevent/manage double-bookings•Immediately remove your listing from other platforms when you receive a booking•Make connections with other Airbnb hosts in your area and offer referrals to guests who were double-booked, waiving the price difference•Avoid cancellations on Airbnb; you will lose your Superhost statusPeter’s secret to five-star reviews, the Triple Wow Factor1.Clean, comfortable accommodations2.Recommendations for local experiences (coffee shops, restaurants, etc.)3.Welcoming, available hostsConnect with Peterclyderivercottage.com.au Resources Mentionedstayz.com.auPeter’s Prawning Video Connect with JasperEmail: [email protected]: @GetPaidForUrPadInstagram: @GetPaidForYourPad Facebook: www.facebook.com/getpaidforyourpadThis episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests! Hosted on Acast. See acast.com/privacy for more information.