Destination Creation – with Wil Slickers

Travel is back in a big way, and people are hungry for unique experiences. And Wil Slickers contends that you can differentiate your short-term rental brand and attract guests through destination creation. But how do you take an average apartment or single family home and transform it into a destination? Wil is the Hospitality Expert and Destinationaire behind Slick Talk: The Hospitality Podcast, a show dedicated to all things hotels, hospitality and business. He is also the Cofounder of Recreation Rentals, a new boutique STR management company based in Seattle and a member of our elite Legends X short-term rental business accelerator.  On this episode of Get Paid for Your Pad, Wil joins me to explain what he means by destination creation, discussing what he does to make a property so special that the guest doesn’t have to leave. He offers advice on turning a regular apartment or home into a destination, challenging you to tap into your local community and build amenities around your ideal guest. Listen in for Wil’s insight on designing themed STR units learn how to build a thriving vacation rental management business by making your property a destination. Topics Covered Wil’s background in hospitality and vacation rental managementFell in love with hospitality working for MarriottShift to boutique hotel, became youngest GM in areaQuit day job in 2019 for vacation rental management What Wil means by the term ‘destination creation’Make property so special guest doesn’t have to leaveHone into uniqueness of property and/or brand How to turn a regular apartment or home into a destinationTap into community, support small businesses in areaTell story with amenities made locally How to turn your space into a destination for your ideal guestCater listing to type of traveler you want to attractThink about guest needs (e.g.: standing desk, Wi-Fi) Wil’s insight on designing themed units for your STR guestsCan be expensive to create up frontIncredible ROI, earn up to 3X that of competitors Wil’s top lessons learned from hosting a hospitality podcast Guests became most valuable resourceStay in contact and build community Wil’s top advice for aspiring STR business owners1.     It’s not just about making money2.     Be willing to learn technology3.     Tap into your local community Connect with Wil Slick Talk the PodcastSlick Talk on LinkedInSlick Talk on InstagramSlick Talk on Facebook Resources CNBC Interview with Brian CheskyHow to Market to the Work-From-Home Traveler on GPFYP EP349Loma Homes Legends XGet Paid for Your Pad on YouTubeEmail [email protected]  Sponsor Hostfully [Discount Code PAD]  Hosted on Acast. See acast.com/privacy for more information.