GC17: Can Gamification Truly Drive and Measure Sales Productivity? | with Mike Smalls from Hoopla
Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications - En podcast av Engaging Leader
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More than $9 billion is spent on sales contests and incentive programs each year, yet most sales managers have no way to measure the impact of these programs. Mike Smalls is the founder and CEO of Hoopla, a software company that helps sales and service organizations use game mechanics to improve performance. Mike has more than 25 years of experience in the technology industry as a sales executive at several startups, and as a leader of a variety of teams at larger companies. His company, Hoopla, grew by more than 400 percent in 2012, adding more than 100 customers to its roster from a variety of industries, including well-known companies such as Adobe, Allergan, and Experian. In addition, the Hoopla Scoreboard just won a Salesforce AppExchange Customer Choice Award. Examples discussed: * ON24 * Glass Door * New Relic Resources Mentioned in This Episode * Book: Enterprise Games: Using Game Mechanics to Build a Better Business * Book: Top Dog: The Science of Winning and Losing Connect with Hoopla: * Website: Hoopla.net * Find Hoopla in the SalesForce App Exchange * Call Hoopla: 408-498-9600 * Twitter: @HooplaSoftware To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn. Subscription Links iTunes Stitcher RSS Your Feedback If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at [email protected], subscribe to him on Facebook, or follow him on Twitter.
