GC13: Gamification for Business Transformation | with Maggie Buggie of Capgemini

While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues — with company culture being a major barrier. Can effective gamification help solve this problem? To help us address this issue, our guest is Maggie Buggie. Maggie is Vice President and Head of Digital Transformation for Capgemini Consulting, a global management consulting firm.  She helps businesses transform the way they operate in order to realize the potential benefits of going digital and building their digital advantage. Maggie calls gamification a “change program on steroids.” Resources Mentioned in This Episode * Maggie’s recent blog post:  “Engage at Speed: Five Ways Gamification Accelerates Organization-wide Digital Transformation” * Capegemini’s white paper:  “Let the Games Begin: Using Game Mechanics to Drive Digital Transformation” To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn. Subscription Links iTunes Stitcher RSS Your Feedback If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at [email protected], subscribe to him on Facebook, or follow him on Twitter.